Seven7 DRIVE: All-new KIA Sportage Travels Through Africa in aid of Childhood Cancer Awareness


seven7_kia_sportage_03While the all-new KIA Sportage is still an unfamiliar sight to many, it has already become synonymous with good cheer at paediatric hospitals in South Africa and its six neighbouring states following the successful completion of the second annual Seven7 Campaign, which saw two overland specialists travel nearly 7 000 km in seven days across seven countries in a brand new KIA Sportage 2.4 GDI SX AWD.

The team embarked on this adventure to deliver toys and good cheer to juvenile cancer patients in each country they visited. They also used the campaign as a marketing platform to collect funds for Little Fighters Cancer Trust, a trust for young cancer patients, especially those with terminal cancer and those whose families cannot afford their treatment.

“While the trip was certainly very eventful, the KIA Sportage performed faultlessly. The new model proved to be a very comfortable and luxurious choice, especially on days that you spend 22 hours on the road. It drew a great deal of attention in every country we visited,” says Danie Botha, the editor of Leisure Wheels and Seven7 expedition leader.

Read the rest of this article on the Leisure Wheels Website

 

 

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About LFCT

This is a blog about CHILDHOOD CANCER and CHILDHOOD CANCER AWARENESS Little Fighters Cancer Trust is a non-profit organisation that offers support and aid to Children with Cancer and their families. When a child is diagnosed with cancer it affects the whole family. One of the parents, usually the mother, must give up their job to care for the child and this creates financial problems for the family. In South Africa especially the majority of these families are not well-to-do; many of them are rural. A diagnosis of cancer can wipe out any family’s finances, let alone a poor family. The costs of special medications, special diets, hospital stays, transport to and from the hospital or clinic and accommodation and food costs for the mother who spends most of the time at her child’s bedside are astronomical. These are the people and problems that fall through the cracks, and these are the people that Little Fighters Cancer Trust has pledged to help in any way possible. LFCT takes a holistic approach to assisting the Children with Cancer and their Families, with the main aim to be the preservation of individual dignity and pride. Little Fighters Cancer Trust also focuses on promotion and advocacy of National Childhood Cancer Awareness in an effort to increase awareness of Early Warning Signs of Childhood Cancer. This would result in earlier diagnosis, giving the Child with Cancer more of a chance at Treatment and Survival. See "About" for more Background info

Posted on 26 October, 2016, in Blog. Bookmark the permalink. Leave a comment.

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