Seven7 DRIVE: All-new KIA Sportage Travels Through Africa in aid of Childhood Cancer Awareness
While the all-new KIA Sportage is still an unfamiliar sight to many, it has already become synonymous with good cheer at paediatric hospitals in South Africa and its six neighbouring states following the successful completion of the second annual Seven7 Campaign, which saw two overland specialists travel nearly 7 000 km in seven days across seven countries in a brand new KIA Sportage 2.4 GDI SX AWD.
The team embarked on this adventure to deliver toys and good cheer to juvenile cancer patients in each country they visited. They also used the campaign as a marketing platform to collect funds for Little Fighters Cancer Trust, a trust for young cancer patients, especially those with terminal cancer and those whose families cannot afford their treatment.
“While the trip was certainly very eventful, the KIA Sportage performed faultlessly. The new model proved to be a very comfortable and luxurious choice, especially on days that you spend 22 hours on the road. It drew a great deal of attention in every country we visited,” says Danie Botha, the editor of Leisure Wheels and Seven7 expedition leader.
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